We believe in therapy and expressing max — maybe a lil overwhelming. Just ask your FYP.
FREED is your girl’s girl lifestyle brand who has decided to the cool aunt of the group to enable yall to just HAVE FUN and DO IT FOR THE PLOT.
We’re your inner chaos and your intrusive thoughts! The manifestation of your main character era.
We don’t do “one version of beauty.” We do every version of you. Literally.
The shy one. The clumsy one. The baddie with a latte obsession. The CEO. The snort laugher. The one who sends 10-minute long voice notes. And we dare you to surprise us.
DO’S
Laugh loudly
Make mistakes
Bed Rot
Take therapy
Passenger Princess
DONT’S
Behave
Believe in shoulds
Take permission
Believe in perfection
Back Bitching
Who is FREED for?
Wrong question! Who is it not for? People who believe in compromise & adjusting & sacrificing.
We wear glitter to the grocery store because why not?
We quotes iconic women in arguments because Pooja what is this behaviour?
We always ask for an extra pani puri because Human Rights!
We think our birthday as a National Holiday.
OUR ARCHETYPE
We are the Crazy Archetype. Crazy for us is the ability to think differently from others. Crazy!
people are imaginative and daring enough to focus on setting their own rules and doing things your own way.
Excitement
Uninhibitedness
Maximal Expression
Authentic
We’re not just made for girls like you.
We’re made with girls like you.
So, oversharers, this is your stage.
Tag us @freedworld.in #TheFreedWorld
FREED Isn’t a Brand. Or your therapist.
This is an alternate reality, where being you in enough!
We’re your hype girl!
Because being “too much” is a damn superpower. And we exist to make sure you never forget it.